NASHVILLE, Tenn. (December 19, 2024) – Ware Malcomb, an award-winning international design firm, is proud to announce that construction is complete on FlexEtc Nashville, an office/industrial co-warehousing location. Ware Malcomb provided interior design and branding services for the 91,380 square foot tenant improvement project, located just southeast of downtown Nashville at 1133 Polk Avenue.
From content creation studios to warehousing and logistics, FlexEtc offers a collection of contemporary warehouse spaces for businesses of all sizes with seamlessly scalable solutions in a community-centered hub. The company currently offers locations in Los Angeles, Denver, Salt Lake City, Plano TX, in addition to its Nashville location.
“Nashville presented an ideal location to realize FlexEtc’s innovative concept, and our team focused on incorporating our client’s extensive amenity program into the 7,000 square foot office component in keeping with its brand and established design language” said Rebecca Moore, Director, Interior Architecture & Design.
FlexEtc Nashville embraces the new trends of co-warehousing and coworking by offering a variety of shared features. Its front area office design incorporates both private and shared office spaces, a reception, conference room, lounge, break room and common areas, as well as a kitchen and coffee bar. The design further caters to creative professionals by offering a photo and podcast studio, as well as a dark room for photographers.
The warehouse interior is configured in modular units ranging from 300 to 2,300 square feet separated by prefabricated Janus walls. The warehouse features common loading docks, ramped drive-in doors, a forklift, pallet jacks, and push carts. There is also premium units that have private loading.
Ware Malcomb’s design team incorporated some of the existing building features in the new space, including large metal doors that were part of a kiln used by a previous tenant, while as much of the pre-existing lighting was re-used where possible. The building has energy efficient LED lighting throughout, and EV charging stations were added to the exterior parking area.
Ware Malcomb’s in-house Branding Studio worked with the company to reimagine the FlexEtc brand by introducing a refreshed visual identity and cutting-edge signage, wayfinding, and environmental graphics program that highlighted its unique value and amenities. This transformation created memorable branded experiences while ensuring critical wayfinding and information were seamlessly integrated. Comprehensive signage and environmental graphics standards were also developed, enabling consistent application across the real estate portfolio while maintaining flexibility to adapt to individual properties. The result is a cohesive, yet dynamic identity that enhances user engagement and elevates the brand’s presence within the built environment.
“This project allowed us to push creative boundaries, crafting a visual identity and wayfinding system that celebrated the FlexEtc brand’s individuality while delivering clarity, consistency and a sense of place across all environments” said Andrew Capeluto, Studio Manager, Branding.
DWC Construction handled general contracting services for the project and Colliers was the client manager.
FlexEtc has been a Ware Malcomb Corporate Account for approximately two years. The company developed the prototype design for locations in Salt Lake City, Los Angeles and this Nashville location. For more information about our Corporate Accounts program, visit our website.
About Ware Malcomb (waremalcomb.com)
Established in 1972, Ware Malcomb is a contemporary and expanding full-service design firm providing professional architecture, planning, interior design, civil engineering, branding and building measurement services to corporate, commercial/residential developer and public/institutional clients throughout the world. With office locations throughout the United States, Canada, Mexico and Brazil, the firm specializes in the design of office, industrial, science & technology, healthcare, multifamily, retail, and public/institutional projects. The firm is also ranked among the top 15 architecture/engineering firms in Engineering News-Record’s Top 500 Design Firms and the top 30 interior design firms in Interior Design magazine’s Top 100 Giants. For more information, visit waremalcomb.com.
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Ware Malcomb Nashville
3401 Mallory Lane, Suite 130
Franklin, TN 37067
615.647.5547
