DIRTT Experience Center

DIRTT’s immersive experience center provides a unique experience for each visitor through the use of technology and distinct vignette spaces designed to showcase their products.

Interior architecture and design, and furniture services for DIRTT, an industry-leading demountable wall and technology manufacturer. Focused on the concept of “framework,” Ware Malcomb worked seamlessly with the manufacturer’s design team to create a dynamic customer experience focused on customer education, virtual reality experience and product interaction within the 9,000 SF innovation center.

Inspired by the Chicago roadway grid, where streets – Lincoln, Clybourn, Milwaukee and Grand break the grid to provide quick and meaningful cut throughs – the reimagined DIRTT Experience Center (DXC) is designed intentionally and inventively. The goal of the space was to create a framework for designers to work within while also integrating product and architecture, providing usable space for the staff and visitors. Located in the heart of Chicago, our team worked in close collaboration with DIRTT to design a space which not only tells the story of their innovative brand but is also centered around guest immersion.


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